Steve's Bio

Steve Josephs: Business Development & Strategic Marketing Consultant

Background
After receiving an MBA in international business, Steve worked as a market development professional for more than twenty years helping companies from start-ups to billion dollar corporations in high-tech, consumer and non-profit sectors develop strategic relationships, increase sales and enter new markets.

Beginning in the late 1980's, he worked in New York with software company, Computer Associates International (CA) and consulting firm, Davenport Campbell (Drover Technologies division), as a sales and business development executive with a focus on opening new markets. In the early 90's, after settling in Denver, he spent six years as a senior manager in corporate marketing developing international markets in Europe, Asia and Latin America, by initiating and developing strategic relationships, joint ventures, acquisitions and marketing programs for IHS Group, a billion dollar international corporation.

Over the years Steve has also worked with Companies and clients that include: AT&T, Johnson & Johnson, Campbell's Soup, New York Life, Dow Jones, McGraw Hill, Jane's Information Group, Taiwan Ministry of Industry, British Standards Society, American Petrolium Institute, American National Standards Institute, Arabian Horse Registry of America, Arabian Horse Association and the Arabian Jockey Club, as well as many small and local businesses in and near Denver, Colorado.

As Vice President of Development for a national trade association, Steve helped doubled membership through the development of industry relationships and the creation of many new programs to address the needs of key market segments. Later as head of sales and marketing for a new merged association of 45K members, Steve managed the publishing and editing of an association trade magazine, as well as advertising sales, media relations, and sponsorship development. Steve developed a short trade association documentary film for the PBS TV show "Spotlight On." As a consultant, he also has credits as a script consultant for a documentary film about former President John F. Kennedy's assassination: "American Assassin, Lee Harvey Oswald Behind the Iron Curtain"

During the past several years, Steve has been applying his expertise to both building his own marketing consulting practice and working as a partner in a food brokerage business marketing beef and poultry products, as well as a unique food safety product that extends the shelf life of fresh food products. New market development strategies take advantage of the power of the Internet to attract new customers and drive sales. Business people and consumers alike have, for the most part, abandoned traditional marketing and advertising mediums and seek out solutions to problems and products to purchase on the world wide web.

Market Development System

The foundation for the Market Development System (MDS) is rooted in a common sense and elegant business development process that extracts indepth key information from your business to develop a high-impact branding and strategic marketing plan.

Developed over the past two decades in many different applications, MDS uses a systematic approach to developing prospects and leveraging customer value that has resulted in a proven marketing process. It's now been simplified into a 7 step process called the Market Development System.

MDS integrates both online and offline strategies in proportion to the requirements specific to the business and markets in quesiton. Today's markets demand one's primary focus take advantage of the power of Internet and all other cost-effective tools available through new media marketing channels.

Business advertising and promotion has rapidly moved away from newspapers, Yellow Pages, direct mail and TV to the Internet via Google, Yahoo, Bing, YouTube, Facebook, Twitter and a host of online niche market properties that provide effective access to customers looking for products and services.

Search Engine Marketing

Beginning in 1997, he's successfully implemented search engine marketing, website development and search engine optimization strategies in both commercial and non-profit sectors to attract customers and expand sales.

Web marketing initiatives have included designing interactive user-generated content applications, online classifieds, ecommerce and auction platforms, online event management systems, email and ezine marketing, lead generation, membership sites, and affiliate and joint venture promotions.

Business professionals and small business owners must implement an Internet marketing strategy that creates an appropriate web presence that gets their business in front of and interacting with their prospective customers through an array of web properties that connect them with those customers.

This market development advantage leverages internet marketing and web development expertise to ensure market niche domination, creating an authority position that develops credibility in the marketplace and attracts customers to the business.

 To get started, check out this FREE Report: The 7 Keys to Market Development. It's a guide to help you put a foundation in place for effective local business internet marketing (give it a minute to load).

Strategic Market Development - Marketing Consultant