B2b Email Marketing
Marketing for IT people?
I found that our e-mail deployment white paper are not as successful when the IT market to our audience. We have had some success with the live webinar invitations. We are a small company with a limited budget and have already committed to a handful of shows. I looking for new innovative ideas to market in a B2B environment. Thanks!
Hi – What are you selling? Hardware? Software? And what makes it the ticket size? The more complicated and / or expensive solution, IT reseach more people will be completed early on in his "discovery pain" of process. Where to start? With Google, and IT in the forums. Try to distribute your product notes and other information through its website and some social media sites for exposure. Make sure you are a part of discussion of the IT community bulletin boards in your topic. Here's a quick summary: http://www.marketingmo.com/how-to-articles/general-marketing/how-to-reach-technology-buyers/
