How to Optimize Video to Boost Your SEO Rankings
Web Video
If you’ve been looking into how to optimize video for Seo Services and Search Engine Marketing for your website, you know that it can be a lot of work, even taking you away from your core business. Even so, we know that Online Marketing Is so important today that without it, we will fall further and further behind our competitors.
As a result, we tend to pursue the path of least resistance that gets us the most bang for our buck, so to speak. Well, one method for leveraging your Search Engine Optimization efforts is to use web video, in particular YouTube.
Since Google now owns YouTube, it has been integrated into Google Search or more technically, Universal Search which provides results for all of its properties to be searched at the same time. This means that when a search is conducted, the results may include websites, photos, images, videos, maps, etc., all from that one search.
Although goofy personal videos may go viral and get a lot of attention and media notoriety, business related videos are getting huge exposure in traditional web search results. This is especially true when your video is set up and submitted properly on YouTube.
A recent study from Forrester Research indicates that the results from a Google search rank video very high in search results, and more often on the first page of Google, when optimized properly and closely relevant to the search inquiry… Often, even more highly ranked than a optimized website.
So, What Should You Do?
Since the Google search algorithm still favors video in search results, we recommend incorporating YouTube video as a “Piggy Back” strategy to leverage the power of this high ranking we property into your search engine marketing.
Of course, this assumes that you have some decent web ready videos that you can use to promote your business. And, even though videos can be created easily by anyone today in a relatively short time, effective videos of acceptable quality are labor intensive and take skills that you may not have.
In any event, let’s assume that you do have some videos that you’d like to use to gain visibility for your business using YouTube.
Here are Some YouTube Video 101 Basics
Title: This is the most important decision for your SEO since it defines the message and the web page content. As people search YouTube or the web, this title will be the link text that gets created and represents your video.
Description: The description must compliment the title with more detail including the benefit the viewer will receive by watching it. It should include the keywords you want to rank for that you used in the video title.
Tags: These are both keywords directly related to the title and description, but also should include synonym related terms. These keywords will be used to categorize the video to make it easier to find. Your video will show up under various related categories depending on how you define your video’s tags.
Distribution: One free service, TubeMogul, will upload your video beyond YouTube to a large number of other popular video hosting websites that include Yahoo!, Viddler, MySpace and many others to get you increased visibility and influence online.
Bottom line…if you are looking for quick results, video should be a key component of your Search Engine Marketing and Seo Strategy.
Author Steve Josephs is owner of Intellidon Marketing LLC, a Search Engine Marketing and SEO Services firm specializing in attracting new customers for local businesses through Online Marketing Strategies. See: Wikipedia on Search Engine Optimization.
