Marketing Search
Does anyone have experience in advertising on Yahoo Search Marketing?
I have a "generic" website, but I'm not getting any traffic. I was wondering if anyone has had success in this type of commercial venture. I have to learn more about how to bid on clicks, which is a good spending limit journal is, etc. Any tips are appreciated.
I used Yahoo Search Marketing and have had very good results with it. The key is to make sure it is ONLY groups using strict highly relevant keywords and make sure they appear in the title and body of your ad. Do not bid more than 40 cents per-click starting point, set your daily limit of $ 50 to monitor traffic closely. If you take a laser-focused approach should have no problem getting a CTR (click through rate) of at least 5%. NO used, broadly diffused, you just lose money. For example, do not bid on a keyword such as "House" (too broad). Bid on a very focused as 'canon slr model xyz' instead. If the site is about dogs, focus on something very specific about dogs (as' toenail clipping toy poodles). The focus of advertising on the same line and make sure it points to a page about "toenail clipping toy poodles, NOT the generic home page. Think of it this way, you probably heard 'location, location, location "says that when it comes to success in real estate. In the" relevance, appropriateness, relevant "Yahoo Search Marketing brings success. Also make sure the keywords are words that are currently used by people who are using other search. For example, using the keyword selection tool Yahoo top 20 searches "dog" type of words in May 2007 are the following: Searches done in 2007 Count Search Term 275 287 181 241 dog dog food recall March 57 965 69 605 Snoop Dog dog breed dog food 52909 44708 43474 42,277 dog pile dog dog breeders dogs for sale 36,192 35,056 boarding dog grooming dog photo 27779 31.370 César guide dog common correction everyday natural problem understanding way 27 331 24 725 Snoop Doggy Dog 24323 Dog Bed Dog Bounty Hunter Dog Training 23,675 23,472 hot dogs dog toys 22.126 20 850 20 316 Dog Whisperer Dog food recall dog Suppose the mistake of bidding in 'the dog's broad term. If you are the site is about a puppy of your ad will still appear for people in search of 'Dog Toy "," Dog bounty hunter "or even" Snoop Dog ". If people are looking for" dog the bounty hunter "or" Snoop Dog " click your ad, the money you waste. If they do not click your ads, your click through rate of the drops, your score drops relevant ads and, finally, supply cost increases (spending money) Forget. "Generic" Remember: "relevance, appropriateness, relevance 'Cheers, Hal
