Search Engine Optimization Service

What is Search Engine Optimization?
I'm trying to prepare for a job interview that I have made clear on Monday with the media communication, and I'm looking at the Web site: http://www.brightmediaweb.com/ And he mentioned that one of their services. Listed number one in fact. But What is it? Do not want to sound like an idiot if you ask me about it.
Search engine optimization or Seo, as referred to in the industry is a Online Marketing. Search Engine Optimization Is based on understanding and using the Google algorithm, which operates the order in which websites should be classified into when writing an investigation into the Google search engine. The Google algorithm called Page Rank. Page Rank works by assessing the amount external links a website has pointing to it. For example brightmediaweb.com probably have asked their partners and customers to put a link to the website media shiny media web sites to help increase online visibility Brite media (how the major search engines think s). As such, search engine optimization aims to build a lot of high quality links to a website through Internet. This can be done through viral marketing, paid links, forum posts, guestbook signings, etc. In addition to this brilliant media conducted what is known as "Keyword research" to their customers. This involves tracking how often people search for specific periods in the other search. For example, if the optimization of a jewelry website could find how often people search for "gold diamond necklace." Research will build a bank of words "key" that will put into the web page text and use to make link building (As mentioned above). This is only a brief description and much more to it than you teach. In the meantime, check out the site below also specialize in SEO, there is some information that may help in the website. Good luck!
