Seo Marketing Plan

Web Analysis / Marketing Tool (SEM, Seo) for small size company with a budget of $ 500?
I will manage the marketing Internet (SEM / SEO) and Web-tracking activities of a small web production company size. Now I'm in the planning phase marketing research and improvement projects web. I am very new to the topic. What tools and methods to their suggestions and guidance to me to increase revenue, create leads, better ROI, etc. My budget is a few hundred dollars. Any suggestions appreciated!
A few dollars hundered be hard to do, since most of the great tools out there will eat the budget. For some BI check out a product called "qualifying manager" and "compete.com" visit. KeyWordDiscovery is a good tool, but it costs a lot. A good way to learn about keywords is to make a small PPC campaign and use direct words "Ohio Vacation" instead of Ohio vacations show ads, even if someone searches for "Ohio vacation." This gives you an idea of what terms are searched more on Google, as the impressions count shows the number of searches had. Good luck … a lot of reading is a head of you.
