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Pay Per Click Google Adwords or consumption (opt in) Mail shot – Which is better?
I have a website related to property – owners Vacation home property to advertise your private sale or rent – without agents, commissions, etc. I've done a lot of Free Seo – that is, I have a blog, the words key on the website, submit articles, directories, etc. and now I'm ready to step things a bit … I have already paid for an ad in a publication owned or rental … Which is better – Google pay per click or pay a UK company to send a mailing to your opt-in list of consumers who have registered an interest in property abroad, in some way (perhaps marked a survey that they own a vacation home, etc) PPC seems to be much cheaper – around £ surveys are 100 per thousand e-mails (the price drops more than sending) Any advice on how to increase the visibility of your website and if PPC or emails consumption and that they deserve better? Thank you very much
PPC would be the best option. Email tends to be less robust, as it eliminates the consumer, while PPC is more consumer driven. However, you can consider the mass mailing to a defined target market or do something without word of mouth with public relations with its television channels, newspapers and magazines.
