Denver SEO Guru

What I can do to get the Search Engine Placement highest possible for my site?

I remember in the "old days" engine optimization search, particularly on the keywords in META tags. Now, it is clearly not enough. I have curiosity about what I can done to optimize the placement of search without having to pay thousands of dollars to have someone else do it for me. What are these people doing to get the first place?

The new word in Seo is the "Authority" In the last two years Google has been making a change in its algorithm where are now focusing on the Authority website. What I mean by "authority" is that the website is given "authority" other web sites and Google itself -. "Authority" is earned through the following: Contents – Links – Web 2.0 Content – Google loves lots of content new well. Your website must have a lot of good relevant content targeted to the keywords you are optimizing. You have to be adding new content a regular basis so that your content is changing and will not grow old. With a lot of good fresh relevant content, Google will see your website as a resource for words optimization are key and give your web site "Authority" on websites that do not have a lot of specific content, or no new content is added or its content is growing old, and has not been updated in months. Links – Google searches the number of links pointing to your website, the pages choose, and what anchor text is being targeted by those links. Inbound links are one way (for only – not reciprocal) to its website, "the Authority. "Google considers these in a way inbound links as a vote of the content is good enough for another website to link to. The majority sharing Link will not give you the courage you need to get "authority" of Google. It is the same as the exchange of votes for others, however, there can be value change when the website has more "authority" than you. The link (an important support in the case of a high ranking web site) is going to transfer some the "Authority" web site more important to you. The number and quality of the links necessary step one to you is one of the most important factors to achieve their highest ranking web pages. When optimizing web pages for specific keywords, you need anchor text links pointing to with the same keywords you have optimized for. An example of anchor text would be "training Golden Retrievers" for a website they've created around you guessed it, the training Golden Retrievers -. Web 2.0 Who does not know about the Web 2.0 explosion. Web 2.0 is all about video, social networking Web sites (My Space, Facebook, etc), blogs and social bookmarking sites (del.icio.us, Furl, StumbleUpon, Digg, etc). Google loves new technology and the networks love social video websites, hey, remember that you bought a tube of $ billions! Video creation and use of social networking sites, blogs and Web sites markers is the new way of using the "Authority" Google has given to such web sites. If your content can be found in such sites, their content is give more "authority" that the same type of content that can not be found on web sites, web 2.0. Consider these three points and determine if you are doing all you can rank higher in Google. Remember that the Authority is the key to Seo For Google. If you need a professional to help with its positioning, http://www.chuckyockey.com/html/seo-consultant.html go for SEO for business websites and sign up now. I have arranged with the best people in the business of SEO to provide SEO free evaluation and consultation (normally valued at 999.00 dollars) for my subscribers to my The Fishbowl – Internet Marketing Tips Newsletter. If you are already a subscriber, you receive an email with a link to the contact information for free consultation. If not a subscriber, sign up now for free trial and consultation -. Sign up here http://www.chuckyockey.com/html/imsnsq.html to live their dreams, Chuck Yockey

When building traffic for your business, there are basically two types of traffic you can get: Paid Traffic and Free Traffic.

Paid Traffic

Two types of paid traffic include Banner ads and Pay-Per-Click advertising. With the first you have some graphic banners created and approach certain websites to have your banners displayed or have an ad network distribute them for you.

Pay-per-click traffic is where you join an ad network like Google AdWords or Yahoo Search Network where your ads are displayed alongside organic search engine results based on the keywords entered by someone searching for information. In addition, you can have your ad displayed on various websites in the network. In each case, you only pay when someone clicks on your ad.

Free Traffic

Traffic is never actually free considering the time and effort it takes to get the visibility for your website you need to attract the traffic you want. Even so, it doesn’t require you to pay when someone finds your website as with paid traffic and over time continues to pay dividends when your Seo is done right.

Free traffic primarily comes from search engines, Web 2.0 sites like YouTube, Twitter and Facebook. Or, just about any other website where you have been able to get a link to your site.  This includes business directories, article sites, blogs and social networking sites.

How to Decide: Free or Paid?

Initially, you definitely want to build free traffic since this builds the foundation for your business online that has long-term consequences. When done right, free traffic built as a result of Effective Search Engine Optimization techniques turns your online web property (website) into a long-term asset that continues to provide you customers over time.

The problems with paid traffic are many. For one, it’s expensive and time consuming. Even so, at the right time for the right reason it is an effective strategy for many. Successful companies that use paid traffic normally have large budgets and are able to stay the course for a period of time until they can make those efforts profitable. In addition, things change frequently and can throw havoc on your campaigns making them ineffective at the drop of a dime.

In addition, data from Google itself shows that websites ranked in search results the organic listings receive many times the number of visitors than do the paid ads at the top and right side of the search listings. It wasn’t always this way, but things are evolving much more in favor of organic results.

That being said, when you have been able to get good positioning in the natural search results, the addition of some PPC advertising alongside those results can help to increase visibility and credibility for your brand which helps to increase the number of visitors who click through to your website from either source, free or paid.

Automation

The result of getting free traffic over time creates a situation where your Online Marketing evolves into becoming virtually automated, and the traffic just keeps coming with minimal ongoing effort, sometimes for years. You will have built an asset for your business that has real value and ads to the overall value and equity of your company.

Author Steve Josephs is owner of Intellidon Marketing LLC, a Search Engine Marketing and SEO Services firm specializing in attracting new customers for local businesses through Online Marketing Strategies. See: Wikipedia on Search Engine Optimization.

As Google is the primary search engine today, understanding the Search Engine Optimization factors that influence the algorithm that determines the order in which websites rank as a result of an individual’s search is critical. As you review our Seo Services, take into account the following factors, as they all influence Google’s rankings and will help you improve your SEO efforts. And, be sure to review our Top Ten Free Internet Marketing Tools article.

User Intent

Your must understand the visitors intent when searching. Some are information gatherers. Others are comparative shopping, while serious buyers are searching with credit card in hand. Your keywords and web page content must speak to the correct visitor.

Industry Brand

If you are a local store selling computers, you don’t want to try and compete with HP, Apple, Sony or Dell online. Since those websites will be more relevant to yours for the brand, it’s best to set up review pages, create special offers and focus on specific parts, accessories and related items with your keywords and content.

PPC Advertising

If your market niche competes with paid ads for a specific keyword phrase and those ads appear at the top of the search results, they will push down the natural (organic) listings. If this is the case for you, you’ll want to figure out how to be in the top 3 organic listings in order to compete.

Multiple Listings

Some results get double listings (or more) or sub links just below the listing. These are highly desirable as you’re given more real estate on the page for searchers to click on and visit your site. There are some methods to encourage the search engines to create listings for your business in this manner including creating subdomains and an authority site structure.

Google’s Related Searches

In very competitive markets, it’s even more important to fully develop your keyword universe in a hierarchical structure. One simple way to start is to evaluate the terms that Google gives you in the drop-down list while you’re entering in the keyword phrase into the search field. Related searches can also be found at the bottom of a search page and by using Google’s Wonder Wheel found in the left margin under its search tools.

Seasonality

Go to Google Trends and enter your keyword phrase to evaluate the ups and downs during the year when that term has higher search volume. In addition, take a look at your own analytics from your website to determine the high points of the year for your business online. Start a month or so prior to begin to develop some online special offers and build up to the peak of the season.

Create an Attractive Listing

The text in the Search engine results are often a direct copy of your Meta Title and Description tags, while others take a sentence from the content on your website. Take care to craft appealing titles and descriptions that will resonate with your target audience.

Local Markets

Google now shows different results depending on the location of the person doing the searching. This is great for local businesses because it means that you have less competition for higher rankings than you would have if you are competing with every business like yours across the country. So, if you’re a local plumber or restaurant, you won’t have the same competition as a company whose business is national in nature.

Keyword Competition

New websites are more difficult than ones with older domains when trying to rank for competitive keywords. After fully developing your keyword universe, create a structure for your site that uses more long-tail keyword phrases in a way that will get ranked easier and, over time, will build value for those more competitive keywords. One thing that helps Search Engine Optimization for new sites is to select a domain name that contains the main keyword you would like to rank for.

Visitor Frequency

When you have visitors who frequent your site, your website will come up higher in rankings for that individual person during a Google search query. If you can create traffic magnets or reasons for people to keep coming back, they’ll find you easier each time and help to improve your overall ranking in Google.

Check out The SEO Formula for more insights on Search Engine Optimization for Local Business

Author Steve Josephs is owner of Intellidon Marketing LLC, a Search Engine Marketing and SEO Services firm specializing in attracting new customers for local businesses through Online Marketing Strategies. See: Wikipedia on Search Engine Optimization.

When implementing a quality Search Engine Marketing and Seo Strategy to improve your website’s visibility, having a good set of free Internet Marketing Tools should be your first priority.

In this article I’m going to stick with free tools since most of what needs to be done can be accomplished with free software and online tools. This is especially important when you’re first starting out and figuring out just what you need for your situation. And, the software you pay for is not necessarily better than these free tools. What I’ve found is that the free applications are often bullet proof and work over and over again like a charm.

Below I’ve evaluated my top 10 picks for Free Seo tools and why I use them. You may already be familiar with many, but I hope you’ll check out the rest of them as I think you’ll find they may fill the holes in your SEO arsenal.

Disclaimer: Even though I’m sharing these with you and use them myself, neither I nor Intellidon Marketing officially endorses them and cannot be held responsible or liable for the success or failure of their use in your particular application (…got that out of the way).

Google Keyword Tool
This is actually called the Google AdWords Keyword Tool because it incorporates the bidding values that advertisers spend when they bid on keywords used in their Google ads and the traffic for all of the keywords from all of the users of the Google Search tool. Keyword analysis is the most critical aspect of SEO and this tool is invaluable.

Google Analytics
For corporate website tracking statistics, Google Analytics is excellent. You can identify sources of visitor traffic, how much, how long, which keywords were searched, what content they viewed, etc. You can also set up sales Goal funnels to track the visitor conversions through the paths you’ve set up on your website.

Firefox Browser
Although I use Internet Explorer for searching out of habit, when I’m doing my Seo Work, I use Firefox. The reason is the very important free plugins that can be integrated into the browser that give you some incredible insights when evaluating search listings, websites, social media and keywords.

SEOQuake
This is a powerful Firefox plugin that will help you in your SEO analysis and website promotion. It allows you to obtain and investigate many important SEO criteria in real time.

SEOBook
This Firefox rank checker plugin indentifies how Google views a site and provides numerous indications as to why a website is ranking above or below another including PR value and keywords. Its Seo Toolbar provides detailed information about any website visited.

Traffic Travis
This Seo Software is incredible, allowing you to find out why competitor websites are outranking yours and what you can do about it. It enables you to identify what you’re doing wrong with your website and how to correct it. As back links are one of the top necessities to Effective Seo, this program helps you identify the best back links to go after.

WordPress Websites
Not just for blogs, but going forward I recommend using the WordPress platform for building your websites. It’s a free content management system that Google loves. It helps organize your content and structure in an SEO relevant way. There are plugins that support your SEO efforts and others that enable you to do just about anything you need for a website. Although there are a large number of free templates (themes), you can also purchase pre-designed websites very inexpensively and easily build out your content.

Tubemogul
This free video distribution service provides a single point for publishing videos to the top video and social networking sites on the Internet. They also provide the ability to encode and create RSS feeds to syndicate your videos. With the analytics tracking, you can see who, what and where your videos are being viewed.

Article Submission
The site FreeArticleSubmission.com maintains a list of over 1,000 article directories and helps you keep track of all of the article directories you’ve submitted article to to help you maximize your link building efforts. Article directory submission is one of the best link building efforts you can do in your SEO efforts.

AdWords Editor
Every PPC (pay-per-click) campaign will begin with Google Adwords and the AdWords Editor is an excellent free software tool for managing your ad campaigns. It enables you to manage your keywords and edit your ads offline and then upload the finished campaigns at the push of a button. A tool like this really does enable you to maximize your ad campaigns exposure while keeping very tight controls on your spend, especially when running multiple campaigns and multiple ad groups to drive customers to your website.

When you’re first starting out implementing Seo Strategies and tactics, these Free Internet Marketing Tools will be invaluable. Later on down the road, if you need them, you can move on to some of the paid tools.

Author Steve Josephs is owner of Intellidon Marketing LLC, a Search Engine Marketing and SEO Services firm specializing in attracting new customers for local businesses through Online Marketing Strategies. See: Wikipedia on Search Engine Optimization.