Marketing Consultant Services

Intellidon Customized Market Development Services are Laser Focused on Achieving Your Specific Objectives

 We also offer customized Strategic Marketing Plans

Custom Tailored Market Development Consulting Services:

Intellidon offers customized Strategic Market Development Plans focused on marketing strategies and tactics that specifically define "what," "why" and "how" you will achieve your corporate objectives.

• Market Research, Asset Assessment & Competitive Analysis
• Identifying Your Specific Vision, Goals & Market Opportunities
• Core Strategy Development to Achieve Maximum Market Penetration
• Customer Development Tactics & Implementation Plans

 For FREE Phone Consultation Go to:
   MDS Self-Assessment

You may choose to use Intellidon for only one of these services or all four together, based on your current situation, requirements and resources:

You have several options, for example, you may already have your strategies in place, but need help crafting successful tactics or determining how best to allocate your resources across all of the available marketing opportunities. In either case, we can help refine your strategies, get you going and on a path to achieve success quickly.

In addition, any combination of market data, customer analysis and generic market information may be sufficient to support your specific plans. You may have a new product you're planning to launch or an entire service line you want to grow. We understand that every company and situation is unique.

I. Market Research, Asset Assessment and Competitive Analysis

Market research is critical to establish a foundation and rationale for the successful development of high-impact marketing strategies. This information may include:

• Historical sales figures by product line, customer segment and market niche
• Identification and size of served markets, underserved markets and prospect universe
• Demographic, geographic and psychographic market and customer analysis
• Sales funnel process and customer conversion tactics
• Competitive analysis by product line and market penetration
• Internet Market analysis related to virtual real estate by market niche

Often this information can be extracted from existing data, but often new research and analysis needs to be done in order to ensure that decisions are based on current and accurate information.

Intellidon can help to evaluate relevant data from your legacy systems and incorporate current Internet competition for an accurate positioning across the world wide web for your market niche.

II. Identifying Your Specific Vision, Goals and Market Opportunities

It's often extremely useful to have a third party objectively evaluate market opportunities with respect to the company's vidion and goals, which can often disclose new and immediate opportunities to generate additional sales or enter new markets and set a realistic appraisal of existing ones. We seek to define:

• Sales and revenue targets across product lines and markets
• Company's Unique Selling Proposition that's in sinc with its vision
• New niche market opportunities not currently being exploited
• Viability of offering new products or services to the market
• Repositioning of the brand to meet current market realities and desires

A clear vision requires asking hard questions that will ensure you're focused on real opportunities. Soliciting a third-party unbiased source can be extremely beneficial to help provide objective input that can achieve real results for the business.

Once you've clearly defined your vision and goals, and reviewed your resources and opportunities, you'll be better positioned to develop the strategies, tactics and marketing plans that will enable you to achieve your desired goals in record time.

III. Core Strategy Development for Maximum Market Penetration

Intellidon will develop a Strategic Marketing Plan designed to identify how you will achieve your revenue and business goals. Specific strategies are developed based on the marketing objectives of your enterprise. These strategies may include:

• Launching new products and services
• Expanding the existing product line or customer base
• Entrance into completely new markets or market segments
• Integration or consolidation of divisions or product lines that requires re-branding
• Repositioning of the brand to meet current market realities and desires

Strategic methodologies and specific strategies will be developed to maximize the effectiveness of your marketing investments which could include:

• Identification of selling propositions and brand differentiators that drive buying decisions
• Positioning, tagline and logo evaluation and recommendations
• Creating a hierarchy of promotional opportunities, identifying market touch points and gap analysis
• Effective market segmentation and target market prioritization
• Budget allocation for maximizing marketing ROI
• Direct marketing (strategies for Direct Mail, E-mail, eZines, special offers, etc.)
• Advertising, Media Relations and other third-party channels
• 360 degree integration of your website assets into a direct marketing strategy
• Tactful exploitation of new media communications, i.e., Web 2.0
• Effective website design and use of web marketing technologies

Understanding marketing strategy is the most critical marketing skill you can develop to attract loyal customers and grow your market share.

Integrating innovative marketing strategies can surprise and outflank your competitors, build strong loyal relationships with your customers and put your company in a leadership position where you'll reap the rewards.

IV. Customer Development Tactics and Implementation Plans

Based on an approved marketing strategies, Intellidon will develop detailed tactical plans and implementation schedules, resulting in a Marketing Implementation Plan. We'll work together with you in-house staff to accomplish plan objectives.

• Website design or redesign and development
• Search Engine Optimization
• Blogs & Social Media Site Participation
• Google Adwords/Adsense and Yahoo Search Marketing
• Website landing pages to support calls to actions in interactive campaigns
• Online eCommerce sales support module
• Online surveys, white papers and case studies
• Special offers (insert or coupon design, development and printing)
• Email marketing (sales copywriting, list selection, spam compliance and tracking)
• Electronic newsletters (opt-in/opt-out, spam compliance, design, call to action)
• Press releases to target media (print and online)
• Direct mail campaigns (copywriting, graphic design, list selection and mailing services)
• Advertising copy, design and submission

In addition, Intellidon can provide project management services for the implementation of your marketing plan.

 FREE Phone Consultation**