Search Engine Marketing Services

Search Engine Optimization (SEO)

SEO experts use Search Engine Optimization to increase the quantity and focus of prospect traffic to a website. The ultimate purpose of SEO is to create higher visibility and positioning in the search results of the major search engines, i.e., Google, Yahoo, Bing, etc. for your website in relation to your online competition. This is accomplished by optimizing the website's on-page content and structure, as well as helping to improve the value of the site to related web properties with the intention of encouraging linked references back to your website's content. This optimization process can include relevance to market niche specific searches, local or global search queries, image referrals, even informational or educational videos.

Through understanding the purpose and functioning of search engines and search engine user patterns and intentions, SEO optimizes your web presence to advance your business. The process of optimization includes creation, modification and molding of textual, image and video content of your site, in addition to setting up and/or modifying the code structure of your pages so that keyword phrases being entered into the search engines become highly relevant to your website. Often sites are initially structured in a way that creates barriers to effective search engine optimization and requires altering or removing content to create effective pathways from searchers to your business website.

There is a strategic combination of techniques that are used to increase the search engine results and ranking of your web pages. These pages often will be keyword linked one to another in a manner that creates strength of content and value for the search engines, and improves the overall value of the entire website. Unseen coding, including what's called Meta Tags and ALt Tags, are modified in a way to support your site content and purpose.

E-mail Marketing

In the online digital world email marketing takes on the power of direct marketing; which communicates your marketing message directly with your targeted prospects through an email management service. Today, the best way to create direct ongoing personalized communications with your prospects and customers is with email marketing. Surveys have shown that today's consumers and business professionals prefer email to every other means of communication, including direct mail and phone. And, email has proven to be the most efficient and less costly form of marketing and advertising available.

There are many uses of email marketing including keeping in touch with your existing customers to take advantage of special offers, as well as up-sell and cross-sell opportunities. Building a large list of prospects by providing useful free information provides a framework for creating new customers over time. As a loyalty builder, email marketing is the most seamless way to encourage repeat business and improve long-term customer value.

In line with today's green movement, you can reduce waste, costs and time. But, be careful. Even so, there is a science to effective email marketing that has proven procedures and methods of communicating that can ensure your communications are blocked as spam and get through today's high-threshold spam filters to give your email marketing the legitimacy you'll need for effective results. Keep in mind, that once spammed, you'll have a hard time delivering your company's email messages, so hiring professional help can save you a lot of time, money and potential failure. You don't want all of your efforts to end up in either your prospects junk folder or blocked altogether by your customers ISPs.

Social Media Marketing

What is Social Media and how do you manage it and make it work for you? Although Social Media is a "free" service and a great way to communicate to a focused audience of potential customers, understanding the best ways to use it without wasting your time and energy can be a challenge.

Basically, there are just a couple of main ways that you can use Social Media. The main one is with the standard social media sites themselves. You'll hear about friending, sharing, rating, polling and RSS feeds, and more, which can engage your customers in new and powerful positive ways. Intimacy with your customers occurs via listening to their recommendations, comments and opinions; allowing you to engage personally to provide product information and usability explanations. As a promotional vehicle, Social Media channels communications through blogging and commenting, forum interactions and by posting to your business and staff profiles on social networking sites.

It's a type of Viral Marketing that results when word of mouth communications spread across social media sites, improving your brand and your company's reputation. An effective use of Social Media can be a complex cross integration of customer communications, marketing, branding, but more importantly it can create a bond with your prospects and customers that separates you from your competition in long-lasting ways. Rather than brainstorm product or service ideas with internal staff or focus groups, Social Media can help you to form real-time knowledge-based strategies that not only impact your external business relationships, but your internal structure as well resulting in an improved industry brand. Using social media effectively can be a complex series of choices related to time and expertise. Hiring a professional to provide your social media management is said to be 36% more effective and efficient that handling it internally, even when you know what you're doing.

PPC (Pay Per Click) Marketing

Marketing with PPC can have the most immediate results in your web marketing arsenal to drive traffic to your business. Over the past five years PPC advertising has become a multi-billion dollar marketing business reaping results unimaginable in the past. The return on investment is trackable and much improved over traditional brand advertising still pushed by traditional ad agencies. PPC works by placing either text or image ads along-side search results or directly on related websites when people search for specific keywords or visit specific sites where these ads show up. What's new about this form of advertising is that you pay only when a person actually clicks on your advertisement to visit your website. This is very different that traditional advertising or Yellow Pages listings where you paid even if no one has responded to your ad.

Your PPC ad listings attract very targeted prospects to your business dropping them directly onto your website or landing page where you can present your product information of current offer. Typically, a PPC advertisement will contain a short keyword targeted headline, a brief description of your promotion and a link to your website or targeted landing page. As a result of specialized keyword research and competition, you identify keyword phrases that are highly likely to attract the customers you are targeting, who as a result of doing using Google or other service to conduct a search using those keywords, see your ad appear and click on it.

With Google's "Adwords" program, you can see this type of paid advertising at the top and right side of the search listings when conducting a Google search. The actual positioning of the ad, whether at the top on farther down the page is dependent on a "Quality Score" given to your ad. This quality score is based on an algorithm that takes into account the price your bidding, the keywords searched, the keywords in your ad, the number of clicks your ads has been receiving, the web page the ad directs the visitor to and many other factors. PPC advertising has proven to be very effective because of its ability to be tracked and a return on investment calculated. Of the businesses that use PPC, over seventy-nine percent have found it to be an effective method to get new customers.

Share |

Click related category: